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Market research
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We conduct research on the territory of the Russian Federation and CIS countries:Belarus, Kazakhstan, Uzbekistan, Kyrgyzstan
In-depth 19-year expertise in conducting market research
Presence in the Russian Federation and in Central Asian countries
Record with major international clients
Competitive price of research
We have a passion for qualitative research and exploring new markets
Our advantage
A wide range of research topics from investment and banking to food and personal care products
Study health brands

Test ads and track the effectiveness of communications

Study consumer behavior, needs and motivation
Evaluate the convenience and efficiency of interfaces of digital products

Test design, analyze pricing
Study markets and make forecasts
We help accomplish your goals
Methods of research of markets and companies
Tatyana Seferova
19 years of moderation experience since 2001.

Research experience for: Unilever, Coca-Cola, P&G, Carlsberg, Efes, Bayer, Sanofi, Beeline, Pepsico, Alfa-Bank, KFC, Sberbank, Philip Morris, Imperial Tobacco, etc.
t.seferova@logagroup.com +7 (985) 211 64 37
Research Director
Qualitative research: Focus groups
Qualitative research: Focus groups

The most popular and most frequently used method of qualitative research. The method allows you to get into deep layers of motivation of human behavior, their expectations, needs, experiences, and identity.

Focus groups are held in a specially equipped room with a one-way mirror (behind which the client can observe the progress of the focus group). For the convenience of our clients, we can arrange online streaming of groups.

The discussion is conducted by professional moderator who has group management skills, as well as training in the fields of psychology and marketing.

Types of focus groups:

∙ Standard (6-8 people)

∙ MINI (4-5 people)

∙ EXTENDED (8+ people)



Qualitative research: In-depth interviews
An in-depth interview is a loosely-structured informal conversation between the moderator and the respondent in a form that encourages the research participant to provide detailed answers.

In-depth interviews are used instead of focus groups in the following cases:

• the topic of the interview involves discussion of strictly personal topics (personal finances, illnesses, intimate hygiene);

• it is not possible to gather all respondents in one place and at one time (respondents are few, geographically dispersed, and / or very busy);

• interviews are conducted with representatives of competing companies who do not agree to discuss this topic in a group, or with professionals/experts in the same field.

Types of in-depth interviews:


• DIADS (2 people)

• TRIADS (3 people)

• EXPERT INTERVIEWS (interviews with experts in a particular field, usually individual)

Qualitative research: Home visits
This method is used to get a complete picture of household consumption of the product or category under study. Interviews with observation elements are organized at the respondent's home in comfortable conditions.

To get the fullest information, photos and videos are often taken during a home visit.

The home visit method is used for:

· acquiring insights into the use/consumption of home product categories

· studying the lifestyle and cultural characteristics of the target group
Online qualitative research
Types of online qualitative research:

• Online forums

• Online focus groups

• Online communities

• Online blogs

Advantages of online qualitative research:

• Ability to study consumers in different cities and countries in a short time

• Opportunity for participants to think and answer questions thoughtfully

• Provides the maximum number of insights due to the presence of a large volume of video and photo materials

• The usual format of online discussions, as a part of modern life

• Participants express their opinions more openly, and the discussion is balanced (the number of politically correct responses is minimized)

• The participants ' feedback comes from the experience of interacting directly with the subject under study in the natural environment, rather than memory
Market research
Used for:

• general understanding of the market environment

• understanding of trends and prospects of development of the market and identification the market structure

• to conduct competitive analysis and / or pricing strategy analysis

• to identify channels of distribution and promotion of products

• to measure the size and potential of the market

• to conduct analysis of media publications about the object of research

• to identify key aspects of further market research using qualitative and quantitative methods (focus groups, in-depth interviews, quantitative surveys, etc.).

Desk research

Secret buyer

Competitive intelligence
Usability research evaluates the effectiveness, usefulness, and comprehensiveness of the product in the eyes of the target audience, to identify negative emotions and difficulties using the product. We also collect ideas about how to improve the product being tested.

In the course of usability research, representatives of the target audience work with the interface, performing various tasks formulated based on the client's needs. Based on the behavior and comments of the respondents, the researcher identifies usability problems and their nature.

What we test:

- Mobile apps (any OS versions)

- Websites, desktop applications (any browser versions)
Contacts Us
+7 (495) 211-6437

123458, Moscow, Tvardovsky str., 8, p. 1, Strogino Technopark, Office 513

Media relations
+7 966 340-89-00

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