We study brand health, behavior and needs of target client groups, test |
Finance__FMCG__ Telecommunications__Media Retail, distribution
Pharmaceuticals__Electricity__Entertainment__B2B__Education
Market research
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Geography
We are marketing agency with a solid background in led growth business development insights in US / UK / EU / LATAM / MENA / INDIA / CIS
In-depth 19-year expertise in conducting market research
Solid background in led growth business development insights
Record with major international clients
AI-powered customer feedback analytics
We have a passion for qualitative research and exploring new markets
Our advantage
A wide range of research topics from investment and banking to food and personal care products
Study customer feedback
Test ads and track the effectiveness of communications
Study consumer behavior, needs and motivation
Evaluate the convenience and efficiency of interfaces of digital products
Test design, analyze pricing
Study markets and make forecasts
We help accomplish your goals
Methods of research of markets and companies
Roman Vinogradov
5+ years of experience in the innovation ecosystem and 9 years of experience in marketing
Extensive experience in researching various markets, including industrial ones.
Among clients:
STS-Media, Faberlic, KrasCvetMet, FASIE, NTI, MSG Production
Extensive experience in researching various markets, including industrial ones.
Among clients:
STS-Media, Faberlic, KrasCvetMet, FASIE, NTI, MSG Production
Project Director
Qualitative research: Focus groups
The most popular and most frequently used method of qualitative research. The method allows you to get into deep layers of motivation of human behavior, their expectations, needs, experiences, and identity.
Focus groups are held in a specially equipped room with a one-way mirror (behind which the client can observe the progress of the focus group). For the convenience of our clients, we can arrange online streaming of groups.
The discussion is conducted by professional moderator who has group management skills, as well as training in the fields of psychology and marketing.
Types of focus groups:
∙ Standard (6-8 people)
∙ MINI (4-5 people)
∙ EXTENDED (8+ people)
∙ INFORMAL
∙ CREATIVE
∙ CONFRONTATIONAL
The most popular and most frequently used method of qualitative research. The method allows you to get into deep layers of motivation of human behavior, their expectations, needs, experiences, and identity.
Focus groups are held in a specially equipped room with a one-way mirror (behind which the client can observe the progress of the focus group). For the convenience of our clients, we can arrange online streaming of groups.
The discussion is conducted by professional moderator who has group management skills, as well as training in the fields of psychology and marketing.
Types of focus groups:
∙ Standard (6-8 people)
∙ MINI (4-5 people)
∙ EXTENDED (8+ people)
∙ INFORMAL
∙ CREATIVE
∙ CONFRONTATIONAL
An in-depth interview is a loosely-structured informal conversation between the moderator and the respondent in a form that encourages the research participant to provide detailed answers.
In-depth interviews are used instead of focus groups in the following cases:
• the topic of the interview involves discussion of strictly personal topics (personal finances, illnesses, intimate hygiene);
• it is not possible to gather all respondents in one place and at one time (respondents are few, geographically dispersed, and / or very busy);
• interviews are conducted with representatives of competing companies who do not agree to discuss this topic in a group, or with professionals/experts in the same field.
• Types of in-depth interviews:
• INDIVIDUAL INTERVIEWS (1 person)
• DIADS (2 people)
• TRIADS (3 people)
• EXPERT INTERVIEWS (interviews with experts in a particular field, usually individual)
In-depth interviews are used instead of focus groups in the following cases:
• the topic of the interview involves discussion of strictly personal topics (personal finances, illnesses, intimate hygiene);
• it is not possible to gather all respondents in one place and at one time (respondents are few, geographically dispersed, and / or very busy);
• interviews are conducted with representatives of competing companies who do not agree to discuss this topic in a group, or with professionals/experts in the same field.
• Types of in-depth interviews:
• INDIVIDUAL INTERVIEWS (1 person)
• DIADS (2 people)
• TRIADS (3 people)
• EXPERT INTERVIEWS (interviews with experts in a particular field, usually individual)
This method is used to get a complete picture of household consumption of the product or category under study. Interviews with observation elements are organized at the respondent's home in comfortable conditions.
To get the fullest information, photos and videos are often taken during a home visit.
The home visit method is used for:
· acquiring insights into the use/consumption of home product categories
· studying the lifestyle and cultural characteristics of the target group
To get the fullest information, photos and videos are often taken during a home visit.
The home visit method is used for:
· acquiring insights into the use/consumption of home product categories
· studying the lifestyle and cultural characteristics of the target group
Types of online qualitative research:
• Online forums
• Online focus groups
• Online communities
• Online blogs
Advantages of online qualitative research:
• Ability to study consumers in different cities and countries in a short time
• Opportunity for participants to think and answer questions thoughtfully
• Provides the maximum number of insights due to the presence of a large volume of video and photo materials
• The usual format of online discussions, as a part of modern life
• Participants express their opinions more openly, and the discussion is balanced (the number of politically correct responses is minimized)
• The participants ' feedback comes from the experience of interacting directly with the subject under study in the natural environment, rather than memory
• Online forums
• Online focus groups
• Online communities
• Online blogs
Advantages of online qualitative research:
• Ability to study consumers in different cities and countries in a short time
• Opportunity for participants to think and answer questions thoughtfully
• Provides the maximum number of insights due to the presence of a large volume of video and photo materials
• The usual format of online discussions, as a part of modern life
• Participants express their opinions more openly, and the discussion is balanced (the number of politically correct responses is minimized)
• The participants ' feedback comes from the experience of interacting directly with the subject under study in the natural environment, rather than memory
Used for:
• general understanding of the market environment
• understanding of trends and prospects of development of the market and identification the market structure
• to conduct competitive analysis and / or pricing strategy analysis
• to identify channels of distribution and promotion of products
• to measure the size and potential of the market
• to conduct analysis of media publications about the object of research
• to identify key aspects of further market research using qualitative and quantitative methods (focus groups, in-depth interviews, quantitative surveys, etc.).
Desk research
Secret buyer
Competitive intelligence
• general understanding of the market environment
• understanding of trends and prospects of development of the market and identification the market structure
• to conduct competitive analysis and / or pricing strategy analysis
• to identify channels of distribution and promotion of products
• to measure the size and potential of the market
• to conduct analysis of media publications about the object of research
• to identify key aspects of further market research using qualitative and quantitative methods (focus groups, in-depth interviews, quantitative surveys, etc.).
Desk research
Secret buyer
Competitive intelligence
Usability research evaluates the effectiveness, usefulness, and comprehensiveness of the product in the eyes of the target audience, to identify negative emotions and difficulties using the product. We also collect ideas about how to improve the product being tested.
In the course of usability research, representatives of the target audience work with the interface, performing various tasks formulated based on the client's needs. Based on the behavior and comments of the respondents, the researcher identifies usability problems and their nature.
What we test:
- Mobile apps (any OS versions)
- Websites, desktop applications (any browser versions)
In the course of usability research, representatives of the target audience work with the interface, performing various tasks formulated based on the client's needs. Based on the behavior and comments of the respondents, the researcher identifies usability problems and their nature.
What we test:
- Mobile apps (any OS versions)
- Websites, desktop applications (any browser versions)
